The owner of the company, Debbie A Kazimir-Sanchez, was a Division I player at California State University, Fresno.  She averaged 22 points and 15 rebounds per game.  She was a candidate for the 1976 women's Olympic Basketball Team.  She has coached at the elementary, jr. high, high school and college levels, and currently coaches at Gardena High School near Los Angeles, California. She has coached at various clinics also.

Coach Sanchez' love for the game of basketball is unmatched.  She is a diehard Laker fan, and has been since early childhood.  She also is a fan of the WNBA, and her favorite players are Theresa Weatherspoon and Cynthia Cooper.

Coach Sanchez started this website to allow young players and coaches the benefits of coaching through technology that she was never able to have.  Growing up not having money for camps, Coach Sanchez could have benefited from video clinics. She wanted a trustworthy website to offer these products.